Case Study

Magna Mater - Web-based interactive guide for the Colosseum Archaeological Park

A browser-based guided tour platform that turns an archaeological route into an immersive, accessible and scalable experience without native apps.

Client: Colosseum Archaeological ParkYear: 2025

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Official Magna Mater exhibition logo.

01 · The challenge

From exhibition to guided journey

A physical exhibition route requires instant orientation, contextual content and multilingual access without technical friction. The goal was to align physical space and digital content without forcing app downloads.

Delivered in 2025 as a one-year initiative, Magna Mater is a web-based interactive guide for the exhibition at the Colosseum Archaeological Park. The project was developed with SSABAP Rome, the Italian Ministry of Culture and the Institut National du Patrimoine Tunisien under the Mattei Plan.

Magna Mater language entry screen — Guided entry flow with language selection.

Magna Mater guided tour screen — Narrative-driven guided tour interface.

02 · The solution

An immersive web experience, no download required

We designed a browser-based interactive guide with map navigation, geolocated points of interest, audio and editorial content, and guided flows for entry and language selection.

03 · Implementation

A parametric architecture built to scale

Parametric architecture with one core system handling entry, language and route variants.
Clear separation between content and application logic for faster centralized updates.
Hybrid experience combining audio guide, museum app and digital storytelling with immediate access.

Magna Mater geolocated point of interest — Geolocated points of interest along the route.

Magna Mater informational content — Editorial content synchronized with the exhibition space.

Magna Mater multimedia detail view — Audio, imagery and text integrated in one flow.

Magna Mater mobile route view — Mobile-first experience with no installation required.

04 · Outcome

More clarity, engagement and time on site

For visitors: clearer navigation, stronger engagement and longer visit duration.
For cultural institutions: digital route management without native apps, with lower operational overhead.
A reusable, multi-language and multi-route asset that scales without redesigning the core system.