All case studies

Case Study

Magna Mater — Web-based interactive guide for the Colosseum Archaeological Park

A browser-based guided tour platform that turns an archaeological route into an immersive, accessible and scalable experience without native apps.

Client: Colosseum Archaeological ParkYear: 2025
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Magna Mater exhibition logo
Official Magna Mater exhibition logo.

01 · The challenge

From exhibition to guided journey

A physical exhibition route requires instant orientation, contextual content and multilingual access without technical friction. The goal was to align physical space and digital content without forcing app downloads.

Magna Mater is the web-based interactive guide to the exhibition “Magna Mater tra Roma e Zama”, held in the Roman Forum and on the Palatine from 6 June to 5 November 2025. The exhibition was promoted by the Colosseum Archaeological Park with the Institut National du Patrimoine Tunisien and is one of the first results of the Italian Ministry of Culture’s commitment to the Mattei Plan.

Magna Mater language entry screen
Guided entry flow with language selection.
Magna Mater guided tour screen
Narrative-driven guided tour interface.

02 · The solution

An immersive web experience, no download required

We designed a browser-based interactive guide with map navigation, geolocated points of interest, audio and editorial content, and guided flows for entry and language selection.

03 · Implementation

A parametric architecture built to scale

  • Parametric architecture with one core system handling entry, language and route variants.
  • Clear separation between content and application logic for faster centralized updates.
  • Hybrid experience combining audio guide, museum app and digital storytelling with immediate access.
Magna Mater geolocated point of interest
Geolocated points of interest along the route.
Magna Mater informational content
Editorial content synchronized with the exhibition space.
Magna Mater multimedia detail view
Audio, imagery and text integrated in one flow.
Magna Mater mobile route view
Mobile-first experience with no installation required.

04 · Outcome

More clarity, engagement and time on site

  • For visitors: clearer navigation, stronger engagement and longer visit duration.
  • For cultural institutions: digital route management without native apps, with lower operational overhead.
  • A reusable, multi-language and multi-route asset that scales without redesigning the core system.
Magna Mater narrative progression
Narrative progression designed to guide visitor attention.
Magna Mater final interface
Final interface ready for multi-language, multi-route extension.

Next step

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