Uncovered Rome - Digital storytelling for Italian cultural heritage
Client: Ministry of Culture / Special Superintendence of Archaeology Fine Arts and Landscape of Rome
Uncovered Rome is an editorial and audiovisual platform developed for the Ministry of Culture and the Special Superintendence of Archaeology Fine Arts and Landscape of Rome. The project transforms cultural dissemination into an immersive, cinematic and contemporary digital experience.
Cultural institutions need contemporary languages to reach digital audiences. The traditional institutional website could not convey the emotional and visual impact of the audiovisual project.
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The solution
We designed a high visual impact editorial product that integrates video content, serial narrative, visual identity and cross-platform distribution, maintaining institutional authority without public portal aesthetics.
Implementation
Frontend architecture optimized for performance and fast loading.
Design system with bold typography, institutional gold palette and full-width cinematic layouts.
Multimedia content integration with optimized video/image delivery.
Outcome
Platform functioning as central hub for audiovisual series distribution.
Continuous narrative experience with mobile-first UX for social and streaming-oriented target.
Demonstration that cultural institutions can communicate with modern editorial platform visual standards.
Walkthrough
Inside the solution, step by step
Step 01
High visual impact hero with cinematic aesthetic.
Uncovered Rome cinematic hero
Step 02
Serial format presentation with episode integration.
Uncovered Rome episodic structure
Step 03
Interface with bold typography, negative space and gold accents.
Uncovered Rome editorial design system
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